— The Brief
Writing on the practice of shipping.
Why Mobile Apps Get Rejected by Apple or Google
Your app can work perfectly on the founder’s iPhone and still fail App Store review. Apple and Google review more than whether a binary launches: they also look at completeness, privacy, permissions, account flows, payments, store metadata, user safety, technical requirements, and whether reviewers can actually understand and use the product. This guide explains the problems that catch teams off guard and how to prepare before clicking Submit.
Mobile App Development: A Practical Guide for Businesses
Mobile app development involves far more than creating screens. This guide explains product validation, native and cross-platform development, APIs, offline operation, security, testing, store publication, costs, maintenance, and how to decide whether an app is the right solution.